83% of freight leaders operate in reactive mode as decision load rises despite digital expansion
24 Feb, 2026
- 74% make more than 50 operational decisions daily
- 68% use five or more systems to manage shipment workflows
- 43% said their daily operational decision load has increased compared to five years ago
Eighty-three percent of freight and logistics leaders say they operate in reactive mode, as daily operational decision volumes continue to rise despite widespread digital and AI adoption, according to a new global industry study released by Deep Current, a technology company building custom-AI tools for the logistics industry.
Deep Current surveyed 600 freight decision-makers across Europe, North America, the Middle East, and Asia, including freight forwarders, NVOCCs, customs brokers, and third-party logistics providers.